Pillar guides
The cornerstone playbooks. Start here if you're new to selling solar or rebuilding your go-to-market.
How to Market a Solar Business
The complete 2026 marketing playbook. Channels that work for residential solar, channels that don't, and the math behind each.
How to Get Customers for a Solar Business
Customer acquisition strategy for residential solar installers in year 1 through year 10. Step-by-step plan for the first 5 installs.
Best Software for Solar Installers
Feature comparison and software guide. What to look for, what to skip — across acquisition, design, and ops tools.
Solar Pricing Guide for Installers
Per-watt installed pricing by region, federal ITC math, system sizing, and target gross margins.
How to Start a Solar Business
The realistic launch playbook: licensing, NABCEP, equipment, first-year financials, customer acquisition.
How to Scale a Solar Business
From one crew to multi-region: hiring, install teams, sales reps, broker vs self-gen mix.
Software comparisons
Honest side-by-side reviews of the tools solar installers actually consider.
Solar Launch vs Jobber
Generic home-services CRM vs solar-specific acquisition. When each fits.
Solar Launch vs ServiceTitan
Enterprise multi-trade ops vs solar acquisition — and why ServiceTitan is overkill for most solar installers.
Solar Launch vs Sunbase Data
Solar-specific CRM vs solar acquisition. Most established installers use both.
Solar Launch vs Aurora Solar
Acquisition vs design + proposal. Complementary tools — here's the combined workflow.
Channel comparisons
Which marketing channels work for residential solar — and which burn budget.
Mailed Solar Quotes vs Facebook Ads
Why cold Facebook fails for solar — and where retargeting actually wins.
Mailed Solar Quotes vs Google Ads
Where bottom-of-funnel Google fits in a solar marketing mix.
Direct Mail vs Door-Knocking for Solar
D2D economics and the warm-follow-up play that compounds both channels.
Why Facebook Ads Don't Work for Solar
The structural reasons cold Facebook breaks for residential solar acquisition.
Use cases and features
How specific Solar Launch features fit into a residential solar acquisition workflow.
CRM for Solar Installers
Per-roof renders, ITC and 25-year savings on every lead card, deposit-paid pipeline stages, utility-territory clustering.
Postcards for Solar Installers
The four-rule postcard design, $1/postcard math, and the warm-follow-up D2D sequencing.
Neighborhood Targeting
5-filter framework: median value, south-facing roofs, low shading, roof age, utility net-metering.
Lead Prospecting for Solar
Street-level prospecting vs broker leads and CSV lists. Filter by what you can see.
Neighbor Follow-Up Workflow
Panels visible 25 years; why solar has the highest neighbor-conversion rate of any home-services vertical.
Instant Property Measurement
Google Solar API rooftop geometry: system size + production + ITC-net savings auto-calc.
Scheduler for Solar Installers
5-appointment pipeline (site survey, install, inspection, PTO), utility-territory batching, deposit-paid bookings.
How Much to Spend on Solar Marketing
Budget benchmarks by revenue tier, per-channel ROI table, and the ITC math.
Solar Launch Affiliate Program
7% recurring on referrals for solar coaches, YouTubers, and distributor reps. Monthly Stripe payouts.
AEO question pages
Direct answers to the questions solar installers ask most — pricing, margin, licensing, deposits, earnings, and seasonality.
How to Render a House with Solar Panels
30-second AI render workflow with Google Solar API rooftop geometry.
How to Price a Solar Job
Per-watt formula, regional rates, ITC math, cash vs financed pricing.
What's the Margin on Solar?
15-25% gross on cash, 8-18% on financed. CAC dominates the spread.
How to Onboard a Solar Customer
8-stage flow from deposit to PTO; first-hour response is the lever.
Do I Need a License for Solar?
State electrical + contractor licensing + NABCEP. Not legal advice.
How to Collect Solar Deposits
$100-$300 refundable site-survey deposit lifts show rate 30%→90%.
How Much Can a Solar Installer Make?
Revenue + owner draw by year; sales rep earning ranges.
Best Time of Year for Solar
Q1 marketing surge, year-end ITC urgency, install-season production economics.
Brand comparisons
How regional Solar Launch installers compete with national brands. Honest positioning, not hit pieces.
Solar Launch vs Sunrun
Regional installers vs largest U.S. national installer; cash/loan vs lease/PPA segment.
Solar Launch vs SunPower
SunPower premium tier alongside Tier 1 panels at value tier — the dual-tier model.
Solar Launch vs Tesla Solar
Speed + availability advantage; Tesla-Certified Powerwall installers with non-Tesla panels.
Solar Launch vs Enphase
Enphase microinverters + EIN certification + Solar Launch = complementary stack.
Glossary
Definitions of the key solar terms — federal credits, utility policies, system sizing, financing, viability analysis.
What is the Federal Solar ITC?
30% federal Investment Tax Credit through 2032 under current IRS rules.
What is Net Metering?
Utility credit policies for excess solar production — full retail vs net billing vs export-only.
What is kW System Sizing?
Sizing solar systems to homeowner annual kWh consumption + roof viable area.
Solar Financing Partners
Sunlight Financial, GoodLeap, Mosaic, Sungage, Dividend lender ecosystem.
What is Shading Analysis?
Measuring trees + obstructions that reduce annual solar production.
More coming soon
Additional installer guides and case studies are in the queue. Sign up free to get notified — and start your first solar campaign while you wait.
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