The quick verdict
Aurora Solar is the industry-standard design + proposal tool — it produces engineering-grade panel layouts on the homeowner's specific roof, shading analysis, production modeling, and fully-designed proposals. Solar Launch is acquisition software — it generates the leads that fill the Aurora pipeline by AI-rendering homeowner roofs with solar and mailing postcards with ITC math. They're complementary, not competing.
Feature comparison
| Capability | Solar Launch | Aurora Solar |
|---|---|---|
| AI rendering of homeowner roof with solar (for marketing) | Yes — aerial AI render | No (engineering view, not marketing-grade) |
| Engineering-grade panel layout + shading study | No | Excellent — industry standard |
| Production modeling (kWh/year) | Yes — via Google Solar API | Yes — proprietary engine |
| Proposal generation (PDF, fully designed) | Customer portal only | Excellent — fully customizable |
| Mailed postcards to homeowners | Yes — $1 per quote | No |
| Customer portal with ITC + financing math | Yes | Not the focus |
| Site survey deposit collection | Stripe Connect | No |
| Pricing | $1 per mailed quote | $300+/user/mo subscription |
The workflow they share
- Solar Launch: Type street name → AI renders each roof with panels → postcards mail → homeowner scans → customer portal shows savings + ITC math → site-survey deposit paid.
- Aurora Solar: Sales rep arrives for site survey with the homeowner already deposited. Rep designs the actual system in Aurora — panel placement, shading, production model, final proposal. Homeowner signs at the survey.
- CRM / install ops: Sunbase, Solo, or generic CRM manages the closed deal through install + PTO.
When Aurora wins (on its own)
- You already have steady lead flow and your bottleneck is proposal design speed.
- You're at $1M+ revenue with 5+ closed installs per month.
- You have specific use cases requiring engineering-grade outputs (commercial work, complex roofs, performance guarantees).
When Solar Launch wins (on its own)
- You're a year-1 installer who hasn't built lead flow yet.
- Your acquisition channel is the bottleneck — calendars are half-empty.
- You're closing fewer than 5 installs/month and Aurora's monthly cost isn't yet paying for itself.
When you need both
Most installers at $1M+ revenue use Solar Launch for acquisition and Aurora for design + proposal. The combination produces site-survey close rates of 60-75% (compared to 25-40% on cold leads designed without pre-quote engagement). Aurora alone closes proposals; Solar Launch alone qualifies leads. Together they close at the highest rate in the industry.
The acquisition layer above Aurora.
Free account, free rendering, $1 per mailed solar quote. Money-back guarantee on your first $1,000 campaign.
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